Emethicaluxury brings Well-Being and Mindfulness to Luxury, leading to unusual and avant-garde artisan pieces. This sustainable process was an ethically viable prospect to use in luxury design; the concept of Emethicaluxury was born. The brand concept juxtaposes the ideas of Ethics and Luxury, leading to unusual and avant-garde design.
Its seed was sown when Cloudia visited a cotton manufacturer in Ghana to see the production process. Cassava powder ( a delicious type of fibrous potato ) was used to strengthen the cotton threads. This sustainable process was an ethically viable prospect to use in luxury design; more sustainable and less impact on cotton harvesters and peoples wellbeing, the concept of EmethicaLuxury was born.
Prints development began earlier, after a project with the Royal Society of Arts ( RSA ) involving research and trials on the sustaible factors of screen and digital printing.
A quantitative and qualitative dissertation followed into how the luxury industries could develope ethical business practices and considerations within the fashion industry, as part of an MA at Ravensbourne in London.
The dress silhouettes were developed with a Dior pattern cutter, and an Aquascutum and Burberry tailors assisted with fine production techniques.
Ethics and Luxury are questioned, what are they, and how does Luxury fit with sustailable fashion? Organic and fair-trade sourced fabrics are made into luxurious clothes with the processes gained from top luxury brand artisans. Using local production from retired craftsman and artisans in London to local tailors in Ghana.
As a designer Cloudia is strongly cerebral and researched based. She designs with a narrative and a desire to widen perspectives – one example is creating textile prints that illustrate how people with colour-blindness see the world.
Cloudia also brings a fresh and unique perspective into her design because she has Synaesthesia – a neurological condition that produces a criss-crossing of the senses. Cloudia feels colour. She tastes pattern. Her first language is visualisation before speech. Through Claudia’s kaleidoscope – the world looks, feels and works differently.
Synaesthesia: My life in living colour
Cloudia Vardon | TEDxBrixton
" ... Having Synaesthesia means I have a super heightened sensual awareness. I feel colour. I taste colour. I read the world through a riot of colours and patterns ... "
A true Afropolitan, Cloudia’s Ghanaian, Lebanese and English heritage have woven themselves – along with her upbringing in London and West of Ireland – deep into her work, and the Brand DNA. For EmethicaLuxury.